“It Tastes Awful. And It Works.” It’s hard to believe that would be a winning advertising slogan, but W. K. Buckley made it work, because he wasn’t lying. . . it did taste awful. Buckley was a young pharmacist from Wallace, Nova Scotia, when the worldwide flu epidemic struck Canada in 1918. He mixed up an anti-cough concoction in a butter churn, tossing in ammonium carbonate, potassium bicarbonate, camphor, menthol, Canada balsam extract, pine needle oil, hot chili pepper, and a type of red sea algae commonly called Irish moss. It tasted, in Buckley’s Mixture sold for $0,75 per bottle. Long after his death and the sale of the company to a Swiss conglomerate, Buckley’s awful concoction– now with a decongestant added– still sells a reported 6 million bottles a year worldwide.
Damming Evidence
North American beavers are smaller than only the South American capybara, which
