{"id":290,"date":"2018-07-03T18:54:00","date_gmt":"2018-07-03T18:54:00","guid":{"rendered":"http:\/\/anna.khalatyan.com\/?p=290"},"modified":"2018-07-03T18:54:00","modified_gmt":"2018-07-03T18:54:00","slug":"buckleys-mixture","status":"publish","type":"post","link":"http:\/\/anna.khalatyan.com\/?p=290","title":{"rendered":"Buckley&#8217;s Mixture"},"content":{"rendered":"<p>&#8220;It Tastes Awful. And It Works.&#8221; It&#8217;s hard to believe that would be a winning advertising slogan, but W. K. Buckley made it work, because\u00a0he wasn&#8217;t\u00a0lying. . .\u00a0 it did taste awful. Buckley was a young pharmacist from Wallace, Nova Scotia, when the worldwide flu epidemic struck Canada in 1918. He mixed up an anti-cough concoction in a butter churn, tossing in ammonium carbonate, potassium bicarbonate, camphor, menthol, Canada balsam extract, pine needle oil, hot chili pepper, and a type of red sea algae commonly called Irish moss. It tasted, in Buckley&#8217;s Mixture sold for $0,75 per bottle. Long after his death\u00a0and the sale of the company to a Swiss conglomerate, Buckley&#8217;s awful concoction&#8211; now with a decongestant\u00a0added&#8211; still sells a reported 6 million bottles a year worldwide.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;It Tastes Awful. And It Works.&#8221; It&#8217;s hard to believe that would be a winning advertising slogan, but W. K. Buckley made it work, because\u00a0he wasn&#8217;t\u00a0lying. . .\u00a0 it did&hellip;<\/p>\n","protected":false},"author":1,"featured_media":291,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-canada"],"_links":{"self":[{"href":"http:\/\/anna.khalatyan.com\/index.php?rest_route=\/wp\/v2\/posts\/290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/anna.khalatyan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/anna.khalatyan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/anna.khalatyan.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/anna.khalatyan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=290"}],"version-history":[{"count":1,"href":"http:\/\/anna.khalatyan.com\/index.php?rest_route=\/wp\/v2\/posts\/290\/revisions"}],"predecessor-version":[{"id":292,"href":"http:\/\/anna.khalatyan.com\/index.php?rest_route=\/wp\/v2\/posts\/290\/revisions\/292"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/anna.khalatyan.com\/index.php?rest_route=\/wp\/v2\/media\/291"}],"wp:attachment":[{"href":"http:\/\/anna.khalatyan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/anna.khalatyan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=290"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/anna.khalatyan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}